Substack, Simplified: 4-Week Live Cohort
If you're on Substack, make sure your readers can see what you publish.
The only step-by-step cohort for piecing together your Substack publication settings.

Here's what to know:
- 4 live sessions, 1 per week.
- Step-by-step guided walk-throughs.
- Weekly recaps, recordings & resources.
- Real-time troubleshooting and weekly Q&A.
Substack seems simple... until you try to set it up.
Your newsfeeds are shifting to newsletters.
1. Social media is oversaturated with posts that go unseen.
2. People choose whether to scroll or read.
3. They look for people, not brands.
4. Personal storytelling works.
5. Newsletters can help.
Why this cohort is for you:
- You’re a B2B thought leader, consultant, or entrepreneur who wants to start a Substack newsletter.
- You're a coach who's focused on sharing your services without getting lost in the social noise.
- You're an author looking to build an audience with your publisher before your next release.
- You want to skip the frustrating tech setup and get your newsletter running smoothly.
- You want to activate additional features like custom domains, sections, or podcasts.
Why your Substack setup will succeed.
You're saving hours of trial & error.
In as little as 2 hours per week, you're set up with:
Real-Time Learning
Step-by-step guided setup—from email settings to site layout.
Hands-On Sessions
Live collaborative calls for real-time troubleshooting.
Practical Resources
Access to all materials and ongoing support.
By the End of 4 Weeks...
You’ll have a fully functional, Substack newsletter.
This is a guided implementation, over 4 weeks, with weekly live sessions to cover key material and to answer questions.
What you'll invest in yourself:
2 hours per week.
- 1 hour live session per week.
- 1 hour of solo set up per week.

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Week 1
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Week 2
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Week 3
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Week 4
Substack Profile, and Publication Setup
Create your account, configure profile settings, and understand key features.
Your "Welcome" Sequence & Post Settings
Adjusting your publication basic info & Welcome Page and customizing your website.
Building Your Newsletter Format & Workflow
Getting comfortable with post formatting, SEO & social previews, email delivery, and scheduling.
Mastering Your Substack Stats
Performance stats, customizing content, and user experience.


Former wilderness guide turned software simplifier.
I’m Derek MacDonald. I help people sift through the hidden parts of their Substack site settings so they can stop tinkering and start publishing.
Substack should feel simple. But it’s not just another Facebook page, Instagram account, or LinkedIn profile.
It’s all of them. And more. Because your Substack is a website.
Which means, now you’re:
- a writer.
- a designer.
- a developer.
- a site admin.
And that's ummm...that's a lot—even if you’re tech-savvy.
I’m here to help make it easier. So you can spend less time troubleshooting, and more time creating the work you’re proud of.

By the End of 4 Weeks...
You’ll have a fully functional, Substack newsletter.
This is a guided implementation, over 4 weeks, with weekly live sessions to cover key material and to answer questions.
What you'll invest in yourself:
- 2 hours per week.
- 1 hour live session per week.
- 1 hour of solo set up per week.
Week 1: |
|
Week 2: Your "Welcome" Sequence & Post Settings |
|
Week 3: Building Your Newsletter Format & Workflow |
|
Week 4: Mastering Your Substack Stats |
|
Substack, Simplified
4-Week Live Cohort
$498
Program Overview:
Week 1:
Substack Profile, and Publication Setup.
Week 2:
Your "Welcome" Sequence & Post Settings.
Week 3:
Building Your Newsletter Format & Workflow.
Week 4:
Mastering Your Substack Stats.
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Includes:
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4 week step-by-step guided setup—from website setup to posts & email settings.
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Live, collaborative calls for real-time troubleshooting.
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Bonus learning modules (for Early-Access Sign Ups)
Register early to get an additional, bonus session focused on:
👉 Understanding your stats to scale your Substack effectively.
👉 Customizing sections, categories, and overall layout.
👉 Custom domain set up & tech stack integrations.
Substack, Simplified: 4-Week Live Cohort
$498
Includes:
✅ 4 week step-by-step guided setup—from website setup to posts & email settings.
✅ Live, collaborative calls for real-time troubleshooting.
✅ Bonus learning modules (for Early-Access Sign Ups)
Your Cohort Overview
- Week 1: Substack Profile, and Publication Setup.
- Week 2: Your "Welcome" Sequence & Post Settings.
- Week 3: Building Your Newsletter Format & Workflow.
- Week 4: Mastering Your Substack Stats.
Bonus:
👉 Bonus Lesson: Understanding your stats to scale your Substack effectively.
👉 Bonus Lesson: Customizing sections, categories, and overall layout.
👉 Bonus Lesson: Custom domain set up & tech stack integrations.
Still Have Questions?
Here’s what to know.
FAQ
Is this cohort live or self-paced?
The cohort is self-paced, with weekly live Q&A sessions.
Does Substack cost money?
No! Creating and maintaining a Substack account is free.
AND you can offer paid subscriptions to EARN money with a Substack newsletter.
Is this cohort for beginners, do I need experience?
This cohort is for anyone who wants to set up, organize, or streamline their Substack settings—no technical expertise required.